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Should I Use the Wire?

You may be asking yourself, how do I know if the wire is right for my organization? In, fact, using the wire can be beneficial to all organizations trying to increase awareness about their issues. The following are some of the reasons our members have chosen to use PR Newswire to distribute their news:


Sending your news release over the wire is the most effective way to get your news to the media. All news releases distributed by PR Newswire are delivered directly into the central editing computers at daily newspapers, newsweeklies, national news services (like the AP, Dow Jones, Reuters), trade publications and broadcast newsrooms. Additionally, all releases are archived in over 5,000 web sites, databases and online services (like Yahoo!, Google, AOL, etc.) where they are instantly available to millions, including journalists and the general public. This is important to our members because their news releases are accessible virtually everywhere the media (and the public) go to get information.


For more than 54 years, PR Newswire has been a trusted, valued source of timely, relevant and newsworthy information from the most credible news sources. Distributing your news over PR Newswire allows you to benefit from the credibility PR Newswire has earned, and generate more visibility of your news to your target audiences.

High Visibility

Web search engines are the most popular way to gather information. In fact, everyday there are approximately 1 billion million searches worldwide using 400 million keywords. PR Newswire optimizes your news release to make them more visible and relevant to search engines such as Google, Yahoo, Ask.com and others, providing a drastically increased level of visibility for your news releases online.

Saves Time and Money

Sending your release over the wire is less than the cost of postage. The standard news release that runs about 400 words can be sent to all media in your state, plus trade publications, and also distributed to more than 5,000 web sites, online services and databases for as little at $180. If targeting a national audience, you can send to more than 40,000 media points across the country for only $680. Additionally, as a member of PR Newswire you will receive these benefits and many more:

  • Access to the world's largest news and information distribution network
  • Extraordinary Internet and trade media reach with every news release
  • Dedicated media relations staff that cultivates increased audience for members' news
  • Complimentary monitoring and feedback to gauge success of communications
  • A 24/7 customer support network
  • Valuable member-only webzines and industry newsletters
  • Consultation and guidance to maximize targeting efforts
  • One-on-one Feature News counseling
  • Sophisticated interactive news release technologies
  • Unique opportunities to interact with members of the media
  • Secure Online Member Center for customized account management and information retrieval

Join over 40,000 members worldwide, Request More Information on becoming a PR Newswire member.

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