Sample Releases
Study Finds Growing Concerns Among Small Business Owners When
it Comes to Fraud and Their Businesses
SunTrust and NSBA Foil Fraud survey
reveals that business owners in the
Southeast look to banks and financial
institutions for guidance
ATLANTA, Nov. 5 /PRNewswire-FirstCall/--
Eighty-four percent of small business owners
are concerned about fraud in connection to their
business finances. This is according to survey
results jointly released today by SunTrust
Banks, Inc. (NYSE: STI) and the National Small Business Association (NSBA). The "Foil Fraud"
survey also showed seven out of 10 small
business owners are more concerned about
fraud now than they were a year ago.
The online survey, conducted independently
for SunTrust and NSBA, included more than 500
small business owners in the Southeast U.S. to
identify the biggest concerns regarding fraud in
small businesses. The survey included small
business owners from the following areas:
Alabama, Florida, Georgia, Maryland, North
Carolina, South Carolina, Tennessee, Virginia,
West Virginia and Washington, D.C.
"The survey reinforced that fraud is a very
significant issue for small business," explained
Todd McCracken, president of the National Small
Business Association. "The reality is that a good
number of entrepreneurs are being targeted by
criminals trying to defraud them. Responsible
for creating two-thirds of all net new jobs in the
U.S., the last thing America's small-business
owners need is to be a faced with the crippling
effects of fraud."
According to the survey, nearly six in 10 small
business owners (58 percent) believe they
currently are unarmed to fight fraud -- agreeing
that businesses of their size have limited
options to safeguard against fraud. This sense of
vulnerability is increasing as the majority of
small business owners (eight in 10) believe their
businesses may face more risk from fraud over
the next few years.
The survey further found that respondents
were in fact in need of education about
protection and proactive measures provided by
their financial institutions to help protect their
business against fraud. In fact, respondents
asked that their financial service provider work
to "make [them] more knowledgeable about
what to look for regarding fraud." Overall, 82
percent of small business owners surveyed wish
there was more information available about
preventing fraud in their businesses.
The SunTrust and NSBA partnership is
designed to fill this void by educating small
business owners about the risks of fraud and
how to avoid becoming the victim of fraudulent
conduct.
"It was not just the concern surrounding
fraud that prompted us to address this issue
but also its prevalence among businesses," said
SunTrust Corporate Executive Vice President
Gay Abbott, head of the Company's Commercial
line of business. "We have noticed, and this
survey confirmed, that fraud touches two-thirds
of small business owners (either directly or
indirectly). It is our hope that through this
education campaign with NSBA and our newest
offering -- Online Cash Manager with Fraud
Inspector -- we can continue to help curb the
instances of fraud and minimize our clients'
concerns."
Other key findings of the study were:
-- Although online identity theft topped the
list of concerns (65 percent), check fraud (45
percent) and credit card fraud (52 percent) were
the most frequently experienced types of fraud.
-- With fraud striking small businesses an
average of six times,it is apparent that fraud is
a detriment to the livelihood of a small business-
resulting in tens of thousands of dollars in
losses.
-- Of the 82 percent of small business
owners stating they wanted banks to offer more
help in fighting against fraud, 46 percent were
either unsure or reported that their bank does
not offer online fraud detection services.
For more results from the survey or to learn
about Fraud Inspector and how small business
owners can empower themselves to prevent
becoming victims of fraud please visit:
http://www.suntrust.com/foilfraud.
About the National Small Business Association
since 1937, NSBA has advocated on behalf of
America's entrepreneurs. Reaching more than
150,000 small businesses, NSBA is proud to be
the first national small-business advocacy
organization in the United States. For more
information, visit http://www.nsba.biz.
About SunTrust Banks,Inc.
SunTrust Banks, Inc., headquartered in Atlanta,
is one of the nation's largest banking
organizations, serving a broad range of
consumer,commercial, corporate and
institutional clients. As of September 30, 2007,
SunTrust had total assets of $175.9 billion and
total deposits of $115.9 billion. The Company
operates an extensive branch and ATM network
throughout the high-growth Southeast and
Mid-Atlantic states and a full array of
technology-based, 24-hour delivery channels.
The Company also serves customers in selected
markets nationally. Its primary businesses
include deposit, credit, treasury and payment
solutions, and trust and investment services.
Through various subsidiaries the Company
provides mortgage banking, insurance,
brokerage, equipment leasing and capital
markets services. SunTrust's Internet address
is suntrust.com. Of more than 600 banks
considered, SunTrust is among only 22 banks
that earned Greenwich Associates' national
award earlier this year for excellence in serving
small businesses.
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