PR Tools for Small Biz
MEASUREMENT & MONITORING
Once you have distributed a news release via PR
Newswire, it is time to monitor and measure the
impact of the news release. PR Newswire will provide
you with a host of small business tools to help you
track your effectiveness, many of which are included
at no additional charge with PR Newswire’s U.S.
newslines. These tools include:
ReleaseWatch ™
Two hours after your U.S. news release has been
distributed you will receive a complimentary report
with links to your release as it has appeared on up
to 20 Web sites.
Access Reports
All news releases distributed in the U.S. will receive
Access Reports at no additional cost. Access Reports
provide in-depth information about the number of
media accesses a news release received on PR
Newswire’s media-only Web site, PR Newswire for
Journalists. News releases sent over PR Newswire’s
premium national newslines, US1, will also receive
Premium Access Reports, which includes access
information derived from prnewswire.com.
When you send your news release over US1, PR
Newswire’s premium national newsline, you will
receive 30 days of complimentary online media
monitoring. PR Newswire will track more than 17,000
online media sites and blogs for mentions of your
organization, products or peers.
Search Engine Optimization (SEO)
All premium national newslines (US1) will be optimized
for greater visibility on the Web with PR Newswire’s
SEO service. You can also add SEO to a lesser
newsline for $255. Optimized news releases will
become "search engine friendly" for six months and
will be optimized for search conducted on mobile
devices. You will receive reporting on keywords and
search engines used to find your news, as well as
click-throughs to your home page or product site.
LatinClips™
LatinClips™ lets you track your U.S. Hispanic press
coverage nationally, regionally or statewide. This full
service media monitoring and measurement services
include both Hispanic online and print editorial news
monitoring.
Click here to request a demonstration.
eWatch ™
This comprehensive Internet monitoring service tracks
what is being said about your organization, product,
service, competitors or industry. eWatch scans both
print and online publications as well as Web sites,
blogs, bulletin boards and e-mail discussion groups.
Click here to request a demonstration.
MediaSense™
MediaSense measures and analyzes how your
message is resonating with print and online media
and if your organization is getting positive or negative
buzz in the blogosphere. You will receive reports
measuring volume and impact of coverage, tonality,
demographics of bloggers and more. Click here to
request a demonstration.
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