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PR Tools for Small Biz
MEASUREMENT & MONITORING

Once you have distributed a news release via PR Newswire, it is time to monitor and measure the impact of the news release. PR Newswire will provide you with a host of small business tools to help you track your effectiveness, many of which are included at no additional charge with PR Newswire’s U.S. newslines. These tools include:

ReleaseWatch ™ Two hours after your U.S. news release has been distributed you will receive a complimentary report with links to your release as it has appeared on up to 20 Web sites.

Access Reports All news releases distributed in the U.S. will receive Access Reports at no additional cost. Access Reports provide in-depth information about the number of media accesses a news release received on PR Newswire’s media-only Web site, PR Newswire for Journalists. News releases sent over PR Newswire’s premium national newslines, US1, will also receive Premium Access Reports, which includes access information derived from prnewswire.com.

When you send your news release over US1, PR Newswire’s premium national newsline, you will receive 30 days of complimentary online media monitoring. PR Newswire will track more than 17,000 online media sites and blogs for mentions of your organization, products or peers.

Search Engine Optimization (SEO)

All premium national newslines (US1) will be optimized for greater visibility on the Web with PR Newswire’s SEO service. You can also add SEO to a lesser newsline for $255. Optimized news releases will become "search engine friendly" for six months and will be optimized for search conducted on mobile devices. You will receive reporting on keywords and search engines used to find your news, as well as click-throughs to your home page or product site.

LatinClips™ LatinClips™ lets you track your U.S. Hispanic press coverage nationally, regionally or statewide. This full service media monitoring and measurement services include both Hispanic online and print editorial news monitoring. Click here to request a demonstration.

eWatch ™

This comprehensive Internet monitoring service tracks what is being said about your organization, product, service, competitors or industry. eWatch scans both print and online publications as well as Web sites, blogs, bulletin boards and e-mail discussion groups. Click here to request a demonstration.

MediaSense™ MediaSense measures and analyzes how your message is resonating with print and online media and if your organization is getting positive or negative buzz in the blogosphere. You will receive reports measuring volume and impact of coverage, tonality, demographics of bloggers and more. Click here to request a demonstration.

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