At PR Newswire we understand the challenges sustainable businesses face trying to establish their position in the thriving green marketplace. You have a great idea that will change the world and, at the same time, you’re wearing multiple hats throughout the day. After coming up with a dynamic Earth changing idea, and you’re done wearing the president, bookkeeper and webmaster hats it can be difficult to find the time to promote your environmentally friendly business. The reality is, by finding the time to issue a simple news release you can help your green business grow faster.

News releases? You mean those exclusive notices that major corporations send out to newspapers, radio and television in hopes of getting their name in print? Sure, you may be thinking, that's fine for Microsoft and General Motors but who's interested in me and my small business? The answer: thousands of editors working in the environmental media, investors in the newly emerging sustainable business sector and the millions of potential customers who are becoming aware of the value of environmental products and services.

PR Newswire sends thousands of news releases out every year—many for small businesses and entrepreneurs just like you. These companies benefit because their releases get read by media across the country and, very often, result in articles written in a myriad of new environmental publications. Additionally, if you’re interested in a Web audience you can distribute your news releases to more than 30,000 readers who have requested the latest environmental news be sent directly to them. Your sustainable product or service will appear on thousands of web sites, databases and online services like Yahoo!, MSN.com, and AOL.com-- giving your release a potential audience of millions. This is great news for entrepreneurs and sustainable business owners.

The PR Toolkit is designed to help you understand the basics of public relations and how PR Newswire can help you cost-effectively create visibility in the rapidly expanding green marketplace. Please enjoy the valuable sustainable business resources (tips and educational articles) contained in this site, and if at any time you would like to speak to a PR Newswire representative, please complete the Request Information form.