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Population
- There is an estimated 40.7 million African Americans in the U.S. That represents
13.5% of the total U.S population.
- By 2050, it's estimated that there will be 65.7 million African Americans in the
U.S.
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Purchasing Power
- In 2007, African American’s purchasing power was $913 billion.
- It’s estimated that by 2013, African Americans will have a purchasing power of $1.2 trillion.
- Where African Americans are spending their dollars: phone services, utilities, apparel, footwear and groceries.
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Internet
- There are more than 10 million African Americans online.
Media
- African Americans out rank any other minority in leadership positions in mainstream
publications.
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Top African American Markets
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Market/DMA
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Population
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New York
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4 million
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Chicago
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1.9 million
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Atlanta
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1.6 million
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Washington D.C.
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1.6 million
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Philadelphia
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1.5 million
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Sources: U.S. Census Bureau, Selig Center, Packaged Facts, Synovate, Black Enterprise
and EEOC Diversity Media Study
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