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PR Tools for Small Biz
DISTRIBUTION
PR Newswire's newslines (referred to cumulatively
as "the Wire") distribute company and
organizational news in text, audio and video to
thousands of print and broadcast news outlets,
wire services (such as Dow Jones Newswire and
The Associated Press) and trade publications
throughout the world. In addition to delivery at
the publication level, every news release distributed on
the wire is also delivered to PR Newswire's public
Web site in the U.S. or Europe; its media-only Web
site, PR Newswire for Journalists; and, to
thousands of news, industry and consumer-related
Web sites and online services. Not sure the best
distribution for your news release? Don't sweat it.
PR Newswire will work with you to identify your
goals and suggest a package of small business
tools that meets your needs. You will also receive
editorial assistance to help spot errors in your
release.
In addition to national, regional, industry-specific
and specialty newslines, PR Newswire offers the
following services to help you reach your target
audience:
Multicultural Markets
PR Newswire's multicultural news distribution provides
members with the ability to distribute releases to
national Hispanic, African American, Asian American
and Native American audiences. Hispanic PR Wire, a
service of PR Newswire, offers unparalleled
guaranteed placement on more than 100 leading
Hispanic media sites including Yahoo! Telemundo,
Hispanic Business, Siempre Mujer, Diario Las Americas
and LatinaStyle. We also can work with you to
distribute photos, audio and video to the Hispanic market.
International Distribution
PR Newswire has bureaus and affiliate news
agencies around the world that can translate and
transmit your story to virtually any nation.
MEDIAtlas™Microlists
Designed to work in conjunction with the wire,
MEDIAtlas Microlists provide supplemental wire
distribution for reaching reporters at niche
publications and those who cover specific industry
beats. Each list is made up of a number of
journalists who have requested to receive news
releases relating to a specific topic.
Broadcast Fax and E-mail Services
PR Newswire can distribute your news to a
proprietary fax or email list of media, employees,
community leaders, grass roots advocates or other
audiences, and provide distribution reports with
each use.
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