PRESS RELEASE WIZARD
Create a press release by using this simple "Press Release Wizard". Just complete the fields below and click the "Preview" button. A copy of your press release will be sent to your email inbox!
Headline: Must grab your audiences' attention and draw them in for more.
[Example: "ABC Company Announces Free Product Friday's!"]
Subhead: Not all releases need one, but if you're going to use one, make sure it's descriptive and builds on the headline.
[Example: "Buy one gizmo on Friday, and receive another gizmo for free!"]
Dateline: Includes the city of origin, and the date of the release. When you issue the release over a newswire, the newswire's 'bug' will appear in the dateline to alert readers of its origin.
[Example: NEW YORK, Feb. 13, 2010]
Lead Paragraph: This is the single most important paragraph in the whole release. If you don't draw your reader in here, you've lost them forever. This is your chance to set up your story in a single sentence or two.
Second Paragraph: This is where you dive into more detail and set up story for the reader, giving some more background or context.
Body: This is where you give all the relevant information for your reader, facts, stats, customer testimonials and other third-party information. Write with your audience in mind.
Boilerplate: This is the platform to tell your audience about your organization. Keep it brief; just who you are and what you do.
Contact Information for my Press Release:
Make sure to include contact name, phone number, email address and Web site for your readers to use if they require more information. This can go either at the top or the bottom of the press release. If you distribute the release over the wire, the contact information will appear at the end per standard formatting requirements.
Your Name (and title if you prefer)
[Example: Joe Smith, CEO]
Your Company
Your Phone Number
Your email
Your Web site
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