PR Newswire provides electronic news distribution, targeting, measurement, translation and broadcast services on behalf of tens of thousands of nonprofit, government, association and other news sources worldwide. Utilizing the latest in communications technology, PR Newswire content is utilized by news reporters and individuals who seek breaking news from the source. Established in 1954, PR Newswire has offices in 14 countries and routinely sends its customers' news to outlets in 170 countries and in 40 languages.

A news release (also called a press release) is a document or statement issued to alert the media and the public about your organization and/or its issues. Organizations issue news releases when they have important information they wish to share about their activities or issues, or to comment or offer reaction to other issues in the news to provide background and perspective. Journalists regularly use news releases as the starting point of a news story, or to provide balance to the story when groups offer differing points of view. Journalists may also use a news release as background leading up to an interview.

PR Newswire has the ability to reach U.S. Hispanic media, including newspapers, magazines, radio and television outlets on a national, state and local level, and more than 90 Hispanic Media Web sites, including Yahoo!Telemundo, Hispanic Business, LatinaStyle and Diario Las Americas.

We also have the ability to reach African-American, Native American and Chinese-American media on a national level.

A multicultural market targets a segmented ethnic group, based on their diverse cultural structure. Some of the largest multicultural markets in the U.S are Hispanics, African-Americans, Asian-Americans and Native Americans. The term “general market,” also referred to as “mainstream” or “mass” market, is a broad non-targeted demographic and refers to the general mass or population.