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PR Tools for Small Biz
TARGETING
PR Newswire offers a powerful set of small business
tools to help you target your company’s news to a
precise audience. With these small business tools you
can:
- Research and create your own media distribution lists
- Reach journalists profiled for a specific type of news
- Provide the media with expert sources
MEDIAtlas™
MEDIAtlas is a global media targeting database
available with U.S., Europe, Asia and Latin American
(in English, Spanish and French language versions)
media contacts, MEDIAtlas is Web-based for access
from anywhere, is updated continuously, and contains
fully searchable contact details of more than 440,000
journalists around the world. Click here to request a
demonstration.
ProfNet
ProfNet connects your experts to journalists seeking
expert sources and helps you gain exposure for your
organization by promoting your spokespeople and
experts to the media. ProfNet, the leading experts
network, connects you with journalists looking for
comment on topics your experts can address. You'll
find out what stories are being developed by which
reporters, putting you in the loop at just the right
time. Plus, you'll get to know the reporters and
freelancers who cover your industry and beat. ProfNet
Experts includes four types of interaction with
reporters:
- A continuing transmission of ProfNet Queries sent by reporters seeking experts and sources for comment
- Unlimited posting of expert profiles in the ProfNet Experts Database for easy access by journalists
- Unlimited submission of leads to the ProfNet Wire to alert journalists to timely topics your experts can address
- Ability to link to the profiles of quoted experts in your news releases with ProfNet Links, making it easier for reporters to pursue your story
Click Here to Request a Demonstration
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