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PR Tools for Small Biz
DISTRIBUTION

PR Newswire's newslines (referred to cumulatively as "the Wire") distribute company and organizational news in text, audio and video to thousands of print and broadcast news outlets, wire services (such as Dow Jones Newswire and The Associated Press) and trade publications throughout the world. In addition to delivery at the publication level, every news release distributed on the wire is also delivered to PR Newswire's public Web site in the U.S. or Europe; its media-only Web site, PR Newswire for Journalists; and, to thousands of news, industry and consumer-related Web sites and online services. Not sure the best distribution for your news release? Don't sweat it. PR Newswire will work with you to identify your goals and suggest a package of small business tools that meets your needs. You will also receive editorial assistance to help spot errors in your release.

In addition to national, regional, industry-specific and specialty newslines, PR Newswire offers the following services to help you reach your target audience:

Multicultural Markets

PR Newswire's multicultural news distribution provides members with the ability to distribute releases to national Hispanic, African American, Asian American and Native American audiences. Hispanic PR Wire, a service of PR Newswire, offers unparalleled guaranteed placement on more than 100 leading Hispanic media sites including Yahoo! Telemundo, Hispanic Business, Siempre Mujer, Diario Las Americas and LatinaStyle. We also can work with you to distribute photos, audio and video to the Hispanic market.

International Distribution

PR Newswire has bureaus and affiliate news agencies around the world that can translate and transmit your story to virtually any nation.

MEDIAtlas™Microlists

Designed to work in conjunction with the wire, MEDIAtlas Microlists provide supplemental wire distribution for reaching reporters at niche publications and those who cover specific industry beats. Each list is made up of a number of journalists who have requested to receive news releases relating to a specific topic.

Broadcast Fax and E-mail Services

PR Newswire can distribute your news to a proprietary fax or email list of media, employees, community leaders, grass roots advocates or other audiences, and provide distribution reports with each use.

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