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Multicultural Services
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ASIAN AMERICAN MARKET
Asian American Market Facts
Population
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- There is an estimated 15.2 million Asian Americans in the U.S. That represents 5% of the
total U.S. population.
- By 2050, it's estimated that there will be 40.6 million Asian Americans in the U.S.
- Chinese Americans are the largest segmented population, followed by Filipinos and
Asian-Indians.
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Purchasing Power
- It’s estimated that by 2013, Asian Americans will have a purchasing power of $752
billion.
- The median Asian American household income is $66K+.
- Where Asian Americans are spending their dollars: food, housing, major appliances, telecom services, education and personal insurance.
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Language
- About 63% of the total Asian American population (ages 5+) speak ONLY English.
Internet
- Asian Americans are the heaviest daily internet users among all U.S. multicultural
markets.
- Asian Americans are more likely to make online purchases on a day-to-day basis,
which is twice the rate of other U.S. multicultural markets.
Top Asian American Markets
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Market/DMA
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Population
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Los Angeles
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2.3 million
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New York
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1.6 million
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San Francisco
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1.5 million
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Honolulu
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860,000
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Chicago
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505,000
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Sources: Selig Center Report, PEW Internet Study, Synovate and U.S. Census Bureau
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