Photos are transmitted digitally via AP PhotoExpress to more than 1,200 news organizations, including all major dailies, news magazines and television broadcast networks. Photos can be stored in archives where they are immediately available 24 hours a day to more than 7,000 registered picture users. Advisories with your news release alert the media to the pictures. PR Newswire imbeds photos within news releases on its Web site and on many other sites and includes links that all readers to access the photo.

PR Newswire also offers an Internet Photo Distribution, which includes:

• Posting of the image thumbnail on over 175 Web sites, including: LA Times, ABC Television affiliates, Yahoo! and others
• Display of the image on the Reuters digital billboard in New York’s Times Square
• Images are displayed on the billboard for 15 seconds during the morning or afternoon rush hours, Monday - Friday
• The story headline is also displayed with the image
• You receive a low resolution screen shot of your image on the billboard
• Cost: $275 (The Internet Photo Distribution can only be purchased as an add-on to a text news release)

The Reuters sign is the world's largest digital sign. It is 23 stories tall and is comprised of 13 screens. It is a prime location, occupying the entire Southwest corner of Times Square, and it faces traffic! Click here for tips for photo use

Multimedia News Release
PR Newswire's Multimedia News Release presents your message with visual excitement to engage your target audience while leveraging your image, brand and publicity efforts. Standard features include images, video, audio, text and links presented in an HTML format with distribution and monitoring included.

PR Newswire's Interactivo Multimedia News Release (MNR) is a Hispanic targeted news release with video, audio, still photos and text. This Web-based multimedia tool can cost effectively deliver rich media content to multiple audiences worldwide. Corporations, associations, government agencies and other organizations are embracing MNRs as media relations and marketing/communications tools that can extend the reach of multimedia content to media, consumers, financial community, employees and other target audiences.

Webcasting
MultiVu™, the Webcast and broadcast division of PR Newswire, specializes in providing complete Webcast services, from On-Site Audio Webcasting to On-Site Video Webcasting to Conference Call Webcasting. It is a cost-effective way of communicating your product launches, tradeshow presentations, and your own internal messages to the media, employees, and consumers.

Broadcast PR
MultiVu™, the broadcast division of PR Newswire, is a full-service source for production, distribution and measurement of: Video News Releases, Audio News Releases, Satellite Media Tours, Public Service Announcements, In-flight Video, Webcasts and Multimedia News Releases. By adapting your message for multiple audiences on a variety of platforms, our goal is to help you maximize your multimedia ROI.

MultiVu Latino is dedicated to providing broadcast public relations and multimedia services to the U.S. Hispanic market. MultiVu Latino provides a full suite of media solutions for television, radio and the Internet targeted at the complex and fast growing U.S. Hispanic market. Clients of MultiVu Latino will gain access to customized services that expand upon MultiVu's industry-leading expertise, products and services, which include the production and distribution of multimedia news releases (MNRs), video news releases (VNRs) audio news releases (ANRs), satellite media tours (SMTs), public service announcements (PSAs), media training and b-roll video footage.

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