It's difficult enough running the day-to-day aspects of a business, let alone trying to drum up new business as you go. Even if you have additional staff helping to get the word out about your products and services, location and prices, delivery and sales support, news releases can make your company grow faster.

News releases? You mean those exclusive notices that major corporations send out to newspapers, radio and television in hopes of getting their name in print? Sure, you may be thinking, that's fine for Microsoft and General Motors but who's interested in me and my company? The answer: thousands of investors, publications and potential customers.